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Simply put: Sending cold sales outreach email with errors is suicidal.
If you’ve gone through all the lessons above, you’ve put a ton of effort into your cold emails up to this point.
Don’t blow it all by missing errors that immediately diminish your credibility!
As Hubspot contributor Emma Brudner notes:
“Misspelling words or misusing punctuation never comes across well, but prospects are more forgiving once they’ve gotten to know you. When you’re reaching out for the first time, a single error can destroy your credibility.”
Both Emma and I recommend Grammarly as a first step in ensuring your sales emails meet your high standards. After that, I suggest having a quality control checklist you run through before you even think about hitting the ‘Send’ button.
Here are 10 questions to get you started:
Some of these questions will be easier to answer than others. Spelling and grammar errors require just a quick check. Making sure the focus is on your prospect – not you – is more subjective.
Practice running through this list with every email you send, and you’ll soon get faster at identifying issues when they exist.
You might also find it helpful to add to this list, based on what you know about your strengths and weaknesses.
Wherever you decide to focus, make this step a mandatory part of your cold emailing process. Checking your messages takes only a few minutes. Repairing damaged relationships with prospects who received improper or incorrect messages can take a lifetime.